Vitality's Purblond Glowing Serum 150ml

Serum for blond hair Vitality's Purblond Glowing Serum with phytokeratin

Blond is the timeless and ageless color, it has infinite shades that declare everyone's personality.
Blonde hair has a delicate structure. If the shade is obtained cosmetically, the hair tends to become drier, more porous, devitalized and turns into a dull color. Repeated shampooing can make the hair color fade and acquire unwanted reflections.
To keep its charm, the blonde has specific needs and requires dedicated professional products
Pureblond is the next generation of professional system for pure blond and full of light.
Purblond is the solution for blonde, bleached, curled or naturally gray hair, which neutralizes the yellow-orange reflexes and restores the intensity and vitality of a dull color.
It is the complete range of products created to offer the customer a 360° service
all products of the Purblond line are enriched with phytokeratin derived from hemp and rice.
Phytokeratin is a keratin totally derived from plants capable of replacing the traditional one, also in terms of performance. The phytokeratin used is a combination of proteins obtained from natural ingredients that help improve hair elasticity and resistance by caring for the delicate structure of blonde hair.

Vitality's Purblond Glowing Serum shampoo with special anti-yellow formula for blonde, bleached, highlighted or naturally gray hair.
Hair regains vitality and color intensity, resulting in elastic and revitalized hair.
Serum with a shine effect intended to intensify the shade of dyed or natural blonde hair, grayed or discolored.
Its ultra-light formula makes hair soft and shiny, also contributing to detangling hair and eliminating static electricity.
Protects hair from the heat of styling tools and offers protection against UV rays.
Moreover, the innovative product offers extra hydration and nutrition, thus improving the resistance, smoothness and shine of the hair ornament.
It exerts an excellent conditioning action, being enriched with phytokeratin, babassu oil and murumuru seed butter, which strengthens the capillary fiber and treats the damaged portions of the internal structures, maximizing the healthy shine of the hair.

1. Phytokeratin improves the strength and elasticity of the hair fiber.
2. Babassu oil rebuilds dry, damaged hair, restoring shine.
3. Murumuru butter, an exceptional antioxidant, for soft, smooth and silky hair.
4. Thermo-protective conditioning agent adds hydration and softness to the hair and reduces breakage. It offers an excellent treatment action, for softer and brighter hair. Enriched with a thermoprotective agent to minimize damage caused by heat.